{"id":18387,"date":"2026-01-27T17:42:55","date_gmt":"2026-01-27T08:42:55","guid":{"rendered":"https:\/\/minishtech.com\/?post_type=apply&#038;p=18387"},"modified":"2026-01-27T17:42:59","modified_gmt":"2026-01-27T08:42:59","slug":"senior-marketing-managersem-focus","status":"publish","type":"apply","link":"https:\/\/minishtech.com\/en\/apply\/senior-marketing-managersem-focus\/","title":{"rendered":"Senior Marketing Manager(SEM Focus)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Job Title<\/strong><\/h2>\n\n\n\n<p><strong>Senior Marketing Manager (SEM Focus)<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong><em>(Global Sales Team \u2013 MINISH Technology)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Location<\/strong><\/h2>\n\n\n\n<p>Seoul, Korea (Global role with a strong focus on North American and overseas markets)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Experience Level<\/strong><\/h2>\n\n\n\n<p>3\u20137 years (Mid\u2013Senior level \/ \ub300\ub9ac\u2013\uacfc\uc7a5\uae09)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About MINISH Technology<\/strong><\/h2>\n\n\n\n<p>MINISH Technology is a global dental technology company pioneering minimally invasive dental solutions. We work closely with dentists (\u201cMINISH Providers\u201d) worldwide through education, clinical collaboration, and technology-driven treatment protocols, with a strong and growing global presence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Position Overview<\/strong><\/h2>\n\n\n\n<p>The Senior Marketing Manager (SEM Focus) is responsible for driving patient acquisition and brand growth through data-driven paid media and content strategies, with a primary focus on the North American market. This role owns the planning, execution, and optimization of SEM campaigns while working cross-functionally to align paid media, content, and brand messaging with MINISH\u2019s global growth objectives.<\/p>\n\n\n\n<p>This position is ideal for a performance-driven marketer with strong analytical capabilities, hands-on SEM expertise, and experience operating in global or healthcare-related markets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Responsibilities<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEM Strategy &amp; Campaign Management<\/strong><\/h3>\n\n\n\n<p>Develop, execute, and continuously optimize comprehensive SEM strategies across <strong>Google Ads and Meta Ads<\/strong>. Localize and adapt Korean brand excellence for North American and other global markets to maximize ROI, patient acquisition, and qualified consultations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keyword Research &amp; Bidding Optimization<\/strong><\/h3>\n\n\n\n<p>Conduct in-depth keyword research and intent analysis. Manage automated and manual bidding strategies to drive high-quality traffic while maintaining efficient CPAs and sustainable scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ad Copy &amp; Landing Page Optimization<\/strong><\/h3>\n\n\n\n<p>Draft, test, and refine high-performing ad copy aligned with brand tone and medical compliance requirements. Lead A\/B testing initiatives and collaborate with relevant teams on landing page optimization to improve conversion rates and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Analytics &amp; Reporting<\/strong><\/h3>\n\n\n\n<p>Monitor campaign performance on a daily basis. Deliver clear weekly and monthly performance reports to leadership, translating complex data into actionable insights to support growth across North American and global markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cross-Functional Collaboration<\/strong><\/h3>\n\n\n\n<p>Work closely with Operations, Content, and Design teams to ensure paid media messaging, creatives, and offers are aligned with overall business objectives, brand positioning, and market priorities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budget Ownership &amp; Forecasting<\/strong><\/h3>\n\n\n\n<p>Own and manage the North American SEM budget, including budget pacing, monthly forecasting, and strategic scaling based on seasonality, promotional cycles, and dental industry trends.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content &amp; SNS Strategy Responsibilities<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content Planning &amp; Strategy<\/strong><\/h3>\n\n\n\n<p>Contribute to the development of a content strategy that supports paid acquisition and organic growth objectives, with a strong focus on patient education, brand authority, and lead generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blog Content Drafting &amp; Direction<\/strong><\/h3>\n\n\n\n<p>Draft blog articles or provide detailed content briefs aligned with SEM keywords, SEO priorities, and funnel stages. Ensure content supports landing pages, retargeting efforts, and long-term organic performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SNS Content &amp; Posting Strategy<\/strong><\/h3>\n\n\n\n<p>Plan and draft social media content for key platforms (e.g., Instagram, Facebook, YouTube, LinkedIn) in coordination with campaign objectives. Define posting cadence, content themes, and performance KPIs in collaboration with the Content team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Feedback Loop<\/strong><\/h3>\n\n\n\n<p>Analyze content and SNS performance data and feed insights back into paid media strategy, keyword planning, and messaging to continuously improve efficiency and relevance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qualifications<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Required<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u20137 years of hands-on experience in <strong>SEM \/ performance marketing<\/strong>, with strong expertise in Google Ads and Meta Ads.<br><\/li>\n\n\n\n<li>Solid understanding of keyword strategy, bidding models, conversion tracking, and attribution.<br><\/li>\n\n\n\n<li>Strong copywriting skills in <strong>English<\/strong>, with the ability to adapt messaging for medical, healthcare, or premium service brands.<br><\/li>\n\n\n\n<li>High analytical proficiency with the ability to translate data into strategic decisions.<br><\/li>\n\n\n\n<li>Strong communication skills and experience working cross-functionally with global teams.<br><\/li>\n\n\n\n<li><strong>Business-level Korean proficiency<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preferred<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience collaborating on content strategy, blog writing, and social media planning.<br><\/li>\n\n\n\n<li>Experience marketing healthcare, dental, or medical services in global or North American markets.<br><\/li>\n\n\n\n<li>Strong ownership mindset, attention to detail, and comfort managing performance end-to-end.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-18387","apply","type-apply","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior Marketing Manager(SEM Focus) - MINISH Technology<\/title>\n<meta name=\"description\" content=\"The Senior Marketing Manager (SEM Focus) is responsible for driving patient acquisition and brand growth through data-driven paid media and content strategies, with a primary focus on the North American market. This role owns the planning, execution, and optimization of SEM campaigns while working cross-functionally to align paid media, content, and brand messaging with MINISH\u2019s global growth objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minishtech.com\/apply\/senior-marketing-managersem-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Marketing Manager(SEM Focus) - MINISH Technology\" \/>\n<meta property=\"og:description\" content=\"The Senior Marketing Manager (SEM Focus) is responsible for driving patient acquisition and brand growth through data-driven paid media and content strategies, with a primary focus on the North American market. 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