“Is it right to grind down healthy teeth just to look prettier?”

In the late 2000s, amid the “laminate” craze sweeping through the heart of Gangnam, Seoul, dentist and successful practitioner Kang Jeong-ho constantly found himself wrestling with one question. “If it’s a treatment I wouldn’t recommend to my own family, I shouldn’t perform it on my patients.”
This conviction ultimately led him to forgo the stable path of running a dental clinic and instead found the medical technology venture MINISH Technology. The result was astonishing. Founded in 2021, the company’s valuation surged from 50 billion KRW last year to over 90 billion KRW this year, with cumulative investments reaching 25.9 billion KRW. Following revenue of around 10 billion KRW last year, the company is on track to reach 20 billion KRW by the end of this year, demonstrating rapid growth. His business model, which shifts the game from competition—taking a share of the existing dental market—to creation—building an entirely new one—has drawn significant attention.

(···)

Read the full article